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TikTok and Creating a Stand Out Website for Digital Design - The Content Collective Podcast

Updated: Nov 18, 2022

S3 Episode 8: With Sketched By Siena: on TikTok and creating a stand out website for digital designs



This week I had the pleasure of chatting with Siena from Sketched by Siena about her bespoke sketched card business, we discuss creating a bespoke website when her business had to turn digitial during covid and to keep up with demand as well as going viral on TikTok!

Siena launched Cards by Siena in 2018 whilst she was studying Graphic Design at Ravensbourne University. It all started with Siena hand making cards for friends and family as a hobby, but then realised if she came up with a design unique to her, she could pursue this as a career!

By having an instagram page only, she got more orders by the day and was reaching full capacity quicker than ever. Working from her bedroom, hand drawing, painting and glittering each card individually whilst growing rapidly, there needed to be a more efficient way to operate and increase output.

Sketched by Siena was then born in 2020. Siena transitioned the business over to digitally drawing on an iPad which meant the quality of design was much more detailed and crisp and a proper process was put in place. Her sister Ellie then joined in 2020 to help alleviate the workload and put systems in place with automated spreadsheets taking over the manual entries Siena was logging in a book! Siena now completes all of the drawing and designing and Ellie looks after the administrative side of things, marketing, printing, glittering and packaging!

[0:58] - Welcome to Sketched by Siena

A little intro to Siena, one half of the business Sketched by Siena, and how the business came about.

[7:18] - Going Digital

Listen how Siena pushed and pushed to make her bespoke card website come to life even if it was a financial risk it definitely paid off.

[14:08] - Sister Sister

Find out how Siena and Ellie work together to compliment each others strengths in the business.

[15:28] - Social Media

Starting on Instagram to push their business, they were worried to move onto TikTok but once their video went viral it really opened doors.

[21:42] - Advice & Challenges

Listen to Siena's best pieces of advice for starting your own business but also hear the challenges she's faced along the way including things she hadn't even thought of before!

[27:17] - TikTok

Siena has a little secret tip to beat the TikTok filter when it comes to pushing her business on the app.

[31:43] - 2023 for Sketched by Siena

Find out what the plan is for their busiest time of the year, Christmas! as well as what's coming up in 2023 for Siena and Ellie.

[37:33] - Fundamentals of the Business

What are the three fundamentals of Sketched by Siena according to Siena... the main one being her sister and business partner.

[41:34] - What Does Entrepreneurship Mean to Siena

My last final question that I ask to all my guests, listen to Siena's answers.


Sketched by Siena

So, guys, I hope you enjoyed this week's episode of The Content Collective. Don't forget to subscribe to the podcast, and we would love for you to leave us a review and let us know what you thought!

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Happy listening!

Lauren xx


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