S3 Episode 9: Building a content strategy that doesn't feel Icky
Let's talk content strategy because it really is my favourite thing! Connecting beyond what we do is key on Instagram so if you don't have a content strategy then you really need one. In this episode I'm talking everything content strategy including what it helps to build and achieve and how best to go about it and guess what my friends it all stems back to the know, like and trust factors.
[1:13] - Intro
A topic I love talking about and that's content strategy! So if you're asking yourselves these questions; 'I don't know what to post' and 'I don't have a content strategy' then listen up, because this is my thing!
[2:52] - Gone Are The Days of Static Images
Don't post a picture of cake and say you love cake... nobody cares anymore and thats why content strategy is key with structures and flexibility to work for you, to build a connection with your audience.
[6:32] - Understand The Purpose of The Platform
Use your strategy to nail the social media platform/s you're using to build the know, like and trust factor.
[8:44] - Proud Coaching Client Moment
A little story about one of my coaching clients who has upped her media game and absolutely smashing it!
[11:56] - Build Your Strategy
The key to a good consistent strategy is to not make content creation feel like it's taking up all your time and energy and here's how. I even have a content strategy template you can purchase to help you!
Resources
So, guys, I hope you enjoyed this week's episode of The Content Collective. Don't forget to subscribe to the podcast, and we would love for you to leave us a review and let us know what you thought!
If you are interested in mentoring or group coaching programmes as well as getting weekly tips and gems of wisdom, then sign up to my mailing list.
If you're not already, come and join me over on Instagram, where you get to see the real raw me and what I get up to on a day to day basis. We'd love for you to share on stories and tag us when you listen to our episodes.
Happy listening!
Lauren xx
