The wedding industry is viewed differently by all; to the suspicious it is the ‘industrial wedding complex’, a shady organisation that conspires to extort. To cynics it if full of lovely fluffy types that haven’t quite got over planning their own wedding.
To us, the hard grafting retailers, artisans and planners it is, at a very basic level, going to work in a very female-first environment.
Planners come in for a lot of flak, because, “what do they do?” I totally get that point of view, I am guilty of having thought so too. Over the last five or so years, working with some brilliant planners, my view is entirely changed.
In my first job out of university I went to work at a presentation company in central London. I was naïve in the extreme. Clients trusted me, probably because they had no idea how little I knew, but every time I had to brief a project into production with limited technical knowledge I was greeted with barely concealed eye rolls at best and belittling at worst. Sometimes I left a studio floor not even knowing if I could communicate to the client whether something could or would be achieved.
I don’t want to sermonise but my twenty two year old self empathises with planners, particularly those in the early stages of their careers. I understand that all planners won’t know how to pitch a marquee, whip up a meal for thousands, dangle the floral dream catcher and fit the dress. It is not their job to know how to do that, hell; each wedding will be a learning curve. Sometimes even I have thought “is it absolutely necessary to bring your planner to a dress fitting…”
There are many ways that they are a lifeline not just for their clients but for the industry
Five things to consider when working with planners
A Professional Friend.
When my lovely colleague Corinne was planning Richard & her wedding, the tumultuous noise of family opinion and the deafening silence from work colleagues left her somewhere between hysteria and disinterest with her own wedding planning. Adding in Lauren from Bluebird at my suggestion because, selfishly, I needed her operating at full strength, was brilliant for Miss Bush. To watch the transformative effect on how Corinne’s mental health having a professional friend, interpreting her ideas, and not glazing over because we have talked weddings for thirteen years was incredible. When sniping at planners because ‘they don’t know this’ or ‘can’